Rihanna has started a makeup line called Fenty Beauty.
The first advert has been released and I want it all:
How gorgeous is that gold eye shadow that’s taken across the temples?
The video is a hymn to diverse beauty in all its glory. Watch the established big companies take note which is decades too late but progress is progress.
But on the fizzy side, it makes beauty about fun and self-expression, as it should be.
photo credit: Jamie Street